Wednesday, 14 December 2011


This is our final commentary, we used clips from the music video and of the speakers as well as using the music in the intervals between clips.

Final Commentary Video

Tuesday, 13 December 2011

Tom's evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product used a range of different conventions many of which we developed in our own ways to fit the music video and the effect we were looking for. Our song of choice Mcfly by Pinky Smooth gave us some trouble when we looked at what conventions we needed we found that the song and the band fitted two separate genres. While the band it’s self was heavy metal in genre the song’s genre is avant garde a much more experimental type of metal, so once we knew this we decided we would also have to try and give our video a much more experimental approach as well. However we still had to make sure we included recognisable conventions.
There isn’t a big well-established set of conventions for avant garde so if we really challenged them or not I cant say, however the idea of being experimental usually means trying to do something a bit different and unique and I feel we did accomplish this to the best of our abilities. We tried to use the lyrics of the song as a sort of guidepost to the video meaning we always had a link but in what way we took those lyrics was up to us. In the end we choose to carry a fairytale theme and spin it in a way we could work, this mainly transpired as a darker more comedic approach to red riding hood, one of the conventions we choose to avoid was the big aspect on band performance with out the resources we needed for this it would of caused us too much trouble and instead we decided a simple performance from the singer would be much more effective.

How effective is the combination of your main product and ancillary texts?

With our ancillary texts we took the story of little red riding hood and pushed to express a fairy tale theme as the main backbone to our project, this gave us a big cache of material we could look at and also plenty of room to take it in any direction we wanted. This was vitally important for expanding from the simple story of red riding hood into something much more unique to our music video, digipak and advert with such a strong concept it was easy to link them all together. Using the idea of a fairy tale book as the cover of our advert and digipak we had the notion that the content was our story/video and it all linked together effectively.

What did you learn from your audience feedback?

Our Audience feedback played an important role in the perfecting of our video as well as understanding the strong points of our work we also discovered what sections weren’t so good and for what reasons. While most of it was very positive with a lot of praise to the linking of the story to the lyrics, their was a few points noted on the editing especially that we needed to improve this mainly ended up being improvements to the cut rate and the timing of the clips. We later also decided we needed to make sure the timeline of the narrative was more clear so when we moved between the performance and narrative sections it was clear and remained well structured.

How did you use new media technologies in the construction, research, planning and evaluation stages?

Music Video Evaluation - Laura

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video challenges the forms and conventions of a typical metal music video, although after researching the band further, we found that the band fits within a experimental form of heavy metal called 'Avant-garde metal', which challenges the heavy metal conventions. A typical metal music video would normally include a dark background with little lighting, dark clothing and normally includes a lot of shots of the singer/band performing the song. Our video challenges almost all these conventions as our video, although quite dark, is a more brighter video than a typical metal music video, as we used Little Red Riding Hood as our main theme. Thich brings a funner element towards the music video we wouldnt have had if we had stuck to the metal genre.

How effective is the combination of your main product  and ancillary texts?

We used a story book theme for both our music video and our digipack and magazine advert. I feel this was effective as it looks like the band has got a style or 'niche' similar to artists in other genres, for example, Katy Perrys 'bubblegum' style which is consistent throughout her work. I feel that the story book theme also works within the genre of 'Avant-garde metal' as it challenges the metal genre, but also fits within the genre as well.

What have you learnt from your audience feedback?

Our audience feedback was very positive, alltough some members of the audience didn't understand the concept of the plot, for example, they didnt realise that we had tried to use past and present tense, between the verse and chours, we tried to change this after our rough cut feedback by putting title cards and footnotes within our clips however, some people still didn't understand after our final video.
The rest of our feed back was mainly positive saying the editing was professional and the lipsyncing was good.

How did you use new media technologies in construction, research, planing and evaluation stages?

We used new media technologies, such as Blogger, Final Cut, HD cameras, and Photoshop in all our construction stages. In our developing stage we Mainly used Blogger to plan and reaserch the video. We used HD camaras while we were filming the prelimanary videos and test shots, as well as the main video. During the evaluation and construction of the digipack and magazine advert we used Photoshop as well as Blogger.

Friday, 2 December 2011

Director's Commentary Planning

  • What influences did we use and how did the genre of the music influence this?-Tom
  • We used a fairy tale theme (Red Riding Hood) what was the plan for this and how did it change what sort of problems did we have adapting it? - Laura
  • How did we come up with the concept?
  • How effective and easy to use was the theme for the digipak material? - Tom
  • How was our audience feed back what did it do to out video and ideas we had, did we stay with the same concept or did we feel we had to change things to achieve the effect we needed. - Laura
  • What was the best bit of feed back we got?- Esther
  • Talk about the shared images and style through both using fairy tale image while also keeping it abit darker- Tom
  • Editing techniques and effects we wanted to use did use and stopped using.- Esther
  • The different pieces of technology we used and how they effected what we wanted to achieve and any problems we had with them. (battery running out last moment)- Esther
  • Costumes and props
  • What parts played to the genre conventions and what parts were unique?
  • Voice over clips 
  • Show test footage next to final film clips 
  • Take turns talking/ maybe discussing with each other different points.
  • Informal approach little scripted talking more expression of thoughts and ideas (more personal)


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