Arron and Amar's Presentation

• The music video must be visually engaging
• The first 30 seconds are the most important, if they audience aren't drawn by then, they're likely to turn over
• pre-planning is important- pre visit locations and make sure they are suitable for filming
• cover the performance aspect 3 or 4 times, using different angles and shots
• shoot lots of footage so you never run out of things to include
• don't use a complete narrative
• schedule shooting
• Block
• complete a digital storyboard

Past Student Music Video Analysis

The visuals in the video link well with the music, as the jagged type movement fits in effectively with the speed and beat of the song. This is shown through a use of stop motion.
Assuming that the people in the video are members of the band, there are many close ups of the artists. There are no particular reoccurring motifs that the artists perform, however they could be perceived as developing a style of clothing, as they never change costume throughout the video.

2ND TEST SHOT

Basically, same as the first test shot, although this one shows skipping. Sorry it's sideways.

TEST SHOTS

No, they're not brilliant, but they are just ideas of how we could film the chasy scenes in our RRH music video.

This is how one of our chase scenes could look if filmed from the wolfs perspective.

OMG LOCATIONS

Although this isn't our actual location, it is very similar.

Music video - Influential videos

Below are a collection of videos that have provided inspiration and helped me to develop my own ideas in different ways using different editing techniques and visual styles aswell as showing different applications I can use to create my own video.

Paperhead - Fatboy Slim Right here right now: This video uses a lots filters to create a pencil and paper image, this along with some stop motion and cleaver overlaying creates a very abstract and artistic image that works well with music.

Here is a video showing how the pencil effect was created, It uses lots of overlapping layer to create its final effect.

Next is a video showing off one of the tools I hope to use MMD or Mikumikudance is a flexible animating tool that can be used to create and animate all sorts of different characters and objects, It is usually used for music videos and can produce very professional looking work.

Although Japanese in origin it has been patched to include an English version that provides all the same support as its original. A few of my favorite abilities is to create stages and set up any sort of lighting and camera movement you want, a down side is most of the character models are very stylized already so trying to use it in a way that can still be appreciated by a western audience will be hard to do. It also requires alot of trimming up in editing software to give a more suitable filter. I hope to be able to use this but it will be in limited amounts due to the amount of work required to look professional.

Another effect I would like to mix into my video is typography its a clean and visually engaging way of adding lyrics to a music video I think it should work well with some stop motion on a white back ground and will help to keep the viewer interested. However I don't want it to become too dominant as it could clutter the screen and be distracting aswell as abit disorientating if it moves too fast, keeping the words moving with the timing of the song is important aswell as choosing appropriate text font and images.

Storyboard Gif

We made this a animated gif since we couldn't scan the storyboard on.

P.S. IT PLAYS IF YOU CLICK IT.

Little Red Riding Hood and the Wolf - Roald Dahl.

Little Red Riding Hood and the Wolf

As soon as Wolf began to feel
That he would like a decent meal,
He went and knocked on Grandma's door.
When Grandma opened it, she saw
The sharp white teeth, the horrid grin,
And Wolfie said, ``May I come in?''
Poor Grandmamma was terrified,
``He's going to eat me up!'' she cried. And she was absolutely right.
He ate her up in one big bite.
But Grandmamma was small and tough,
And Wolfie wailed, ``That's not enough!
I haven't yet begun to feel
That I have had a decent meal!''
He ran around the kitchen yelping,
``I've got to have a second helping!''
Then added with a frightful leer,
``I'm therefore going to wait right here
Till Little Miss Red Riding Hood
Comes home from walking in the wood.''
He quickly put on Grandma's clothes,
(Of course he hadn't eaten those).
He dressed himself in coat and hat.
He put on shoes, and after that
He even brushed and curled his hair,
Then sat himself in Grandma's chair.
In came the little girl in red.
She stopped. She stared. And then she said,
``What great big ears you have, Grandma.''
``All the better to hear you with,'' the Wolf replied.
``What great big eyes you have, Grandma.''
said Little Red Riding Hood.
``All the better to see you with,'' the Wolf replied.
He sat there watching her and smiled.
He thought, I'm going to eat this child.
Compared with her old Grandmamma
She's going to taste like caviar.
Then Little Red Riding Hood said, ``But Grandma,
what a lovely great big furry coat you have on.''
``That's wrong!'' cried Wolf. ``Have you forgot
To tell me what BIG TEETH I've got?
Ah well, no matter what you say,
I'm going to eat you anyway.''
The small girl smiles. One eyelid flickers.
She whips a pistol from her knickers.
She aims it at the creature's head
And bang bang bang, she shoots him dead.
A few weeks later, in the wood,
I came across Miss Riding Hood.
But what a change! No cloak of red,
No silly hood upon her head.
She said, ``Hello, and do please note
My lovely furry wolfskin coat.''

Roald Dahl, Revolting Rhymes

This story has influenced us as it is the alternative version of the traditional Red Riding Hood story, which in turn helped us create our own alternative version.

MUSICAL PASSAGES

0-13  = Introduction
13-26 = First Verse
26-57  = Chorus
57-1:11 = Musical Break
1:11-1:23 = Verse 2
1:23-1:54 = Chorus 2
1:54-2:20 = Musical Break 2
2:20-2:32 = Bridge
2:32-2:45 = Chorus 3
2:45-3:20 = GIBBERISH

HEY LOOK. A MINDMAP.

Costume Ideas

Generic Woodcutter..... (possibly played by Maxim Thompson)

Generic Red Riding Hood.... (played by Esther North)

We haven't chosen a typical wolf costume, as we prefer the simplicity of the wolf mask, as well as the flexibility of actual clothing. 

Possible Location Ideas

For our filming location, we've thought of Milton Country Park. Its easy access and provides a decent location to film our forest scenes. There is also a Tesco fairly near by which gives us easy access to food and drink so that we may film all day without getting hungry.

Background Research - Little Red Riding Hood

For our music video we have decided to base it around the fairytale Little Red Riding Hood, so we had a look on the internet to find the original story so we could base our Video pitch around it.

Story Plan

BACKGROUND

We plan to recreate the story of Little Red Riding Hood, but from the Wood Choppers perspective.
We thought it would be a good idea to enforce a family link between RRH and the Wood Chopper to give the story context.

We plan for our story to be a series of flashback and present day scenes as the Wood Cutter (who is RRH's dad) remembers the day his daughter got eaten by a wolf. In the present day scenes, the Wood Cutter has gone mad.

STORY PLAN

(past) Red Riding Hood sets out from her home with the traditional basket of goodies and sets off into the woods.
(present) Wood Cutter is sat at home rocking in a corner lip-syncing the beginning of the song.
(past) Wolf is rummaging in the forest.
(past) Montage of RRH being stalked by the Wolf.
MUSICAL
(present) More WC lip-syncing with emphasis on the fact RRH and WC are related, use of "father child' lyric and photo showing RRH and WC together.
(past) More stalking and WC leaves his home with a lovely sharpened axe.
(past) RRH spots Wolf - western style I SEE YOU scene. RRH runs away, Wolf runs after her. At the same time, WC walks to forest.
(past) Chase is a bit more serious now, Wolf is closing in, RRH (crying?).
(past) RRH cornered. Very slow Wolf creeping in, we see WC behind them as Wolf lunges.

Pinkly Smooth - Mcfly video

Pinkly Smooth - McFly song lyrics

Why is this happening to me?
I've been back in time
And feeling ties are much too strong,
and theres a wolf inside.

[Chorus]
And lately he's been shaking all night,
and I wonder how he could have let you die.
Hold on strong and behold from the life you leave behind.
This could be catastrophic mind pollution,
what you had was real to me, ooh yeah.

Why is this happening again?
I've been ostracized.
And I cant seem to calm you down
Im still your father child, whoa, whoa

[Chorus]
And lately he's been shaking all night,
and I wonder how he could have let you die.
Hold on strong and behold from the life you leave behind.
This could be catastrophic mind pollution,
what you had was real to me, ooh yeah.

And oh not again,
this is not my memory,
taken from my friends.

And lately hes been shaking all night.
I wonder how he could have let you die

(random gibberish til end)

copied from: LetsSingIt.com

Music Video Pitch Ideas: Pinkly Smooth - McFly

Our initial concept idea for our music video to Pinkly Smooth - McFly was to have:

Childish feel
Fast editing
Slapsick
Filters to make it look grimmer
Meant to look 'B-movie' (cheap)
Spoof on real video
Green screen - maybe? (to cheap?)
Fancy dress, fairy tale
a Benny Hill style chase scene.

Story idea:
A take on Little Red Riding Hood showing the chase between red riding hood and the wolf nearer the end of the song the wood cutter comes in to save red riding hood at the end of the song red riding hood gets caught by the wolf.

Costumes:
Wolf Costume: Wolf mask, fur for hands, hoodie and trackies.
Red Riding Hood: Red Cloak, a dress, basket, red shoes?
Wood Cutter: Farmer shirt and dungarees

Location Ideas:
Forest (Ben's Woodland Walk)
A room of some sort (possibly?)

Music Award Show Analysis: MTV Video Music Awards

The MTV Video Music Awards were created as an alternative to the Grammy awards in the music video catagory.

Music Video Analysis: Last Friday Night (T.G.I.F) - Katy Perry

For our second video analysis we chose Last Friday Night (T.G.I.F) - Katy Perry

The music video over stereotypes the genre characteristics of a pop music video and and plays the video off as a movie by having credits at the beginning and end of the video. There is a strong relationship between the music and visuals as well as the lyrics and visuals, with the lyrics often played out during the video. The video uses a lot of close ups of the singer Katy Perry, and fits in with her other music videos which are also quite eccentric. There is frequent use of a computer screen to show images of the party shown in the video. There is also use of voyeurism between both sexes within the video. There are references towards other famous singers and actors which make cameo appearances in the video.

Music Video Analysis: Weapon of Choice - Fatboy Slim

For our first video analysis we chose Weapon of Choice by Fatboy Slim

The music video doesn't generate any similar characteristics towards the more conventional electric/house music videos. The use of lyrics and visuals are mainly contradicting although there are vague links between some of the visuals towards the lyrics which are often amplified. There is a exaggerated link between the visuals and the music, where the actor (Christopher Walken) is seemingly performing to the song. There is no obvious mention of the artist during the video, the whole video instead features around the actor. There is a strong use of mirrors in one scene which creates parallel images of the actor. There is a reference to film by using the actor Christopher Walken who often plays more sinister roles in movies such as Pulp Fiction and Sleepy Hollow, an is known for his serious characters, using him in this video was a break of usual convention, giving the video a more unique and entertaining appeal.

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).