Tuesday, 29 November 2011

Music Video Evaluation- Esther North

  • In what way does your media product use, develop or challenge forms and conventions of real media products?- The genre of our music video song is classed as 'Avant- garde metal', also known as experimental metal. Its known to break the conventions of the typical metal genre, which is exactly what our video does. A typical metal music video would have a very dark and morbid atmosphere, usually with a fairly monochromatic and desaturated colour scheme, which link well with the lyrics, which also tend to be quite morbid and hell like. With our music video, we took this idea of a morbid storyline, but twisted it to turn into a fairytale setting. This goes well with  the avant garde metal conventions, as it takes a dark themed song, and twists it, mixing it with a fairy tale, a story for children which always has a 'happy ending'. Another convention of a metal video is the focus on the performance and the instruments from the band, rather than showing a storyline through the song. Again, we break this by having mainly storyline, although still some performance, but no instruments are shown. This also shows the conventions of an Avant-garde metal video.

  • How effective is the combination of your main product and ancillary texts?- With our ancillary texts, we decided to express the theme of fairytales, as we had used the idea of Red Riding Hood within our music video. This furthermore expressed the avant-garde metal genre, through the large contrast in dark lyrics and the happy, fairytale theme. 
  • What gave you learnt from your audience feedback?- Our feedback from the audience was very positive. They  thought our video was professionally put together and well edited. However, many of them were unclear of the plot. Our main aim was to have the performance shots as present tense, having the other scenes as flashbacks. However, we didn't portray this clearly as there wasn't any clear difference between the present and past tense shots.

  • How did you use new media technologies in the construction, research, planning and evaluation stages? - Within the music video project, many different types of new media technologies were used. Throught the whole project, the internet, particularly blogger, was of high useage. We also used things such as google for research, lyric searching and ideas, facebook and myspace for contacting the artist, and youtube to upload our video and getting to know the song. Outside of the internet, other computer software was used such as final cut to edit our footage, and photoshop to create our ancillary products. We also

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