For our music video we will also be creating a magazine advert to promote the release of our video to help understand what this requires we have been researching existing adverts to see what type of effects and techniques make an effective music advert.
These covers feature dark/black back grounds with white text over top listing details for the album such as where its availible for download and purchase, the album art is displayed on the left and takes up a strong proportion of the advert. The wording is quite standard listing who it features, who's album it is keeping it very basic and keeping the amount of words to a minimum the main focus is on the visual aspects the colours match and work well together ussaly quite dark with a white contrast on both the album and the advert are used this help attract attention to the details.
For our advert similar styles with likley work well the song has a fairly dark story and it will be important to represent this. Since we are using the story of red riding hood being able to mix in dark red colours will also be a really effective way of creating a recognisable feel, our editing style mixes in strong contrast filters to really create a dark atmosphere but also to bring forward key colours. We can then focus on these colours to manage the look that can be represented across the whole project - The film, the magazine advert and the digi-pak.
Spike Jonze is an American director who has worked in many mediums such as Film, television and music video and is most famous for his work with the latter, having directed many videos for a range of different artists such as Fatboy slim, Daft Punk, Björk, REM, The Notorius BIG and Kanye West. His videos usually employ standard conventions but adds a really obvious visual twist one of the best examples of this is in the video Sky's the Limit by The Nototrious BIG.
We can see it uses alot of standard rap music video conventions but instead of normal actors he uses children instead giving the video a much more unique style setting it apart from other rap videos, this is the sort of feel that Spike uses for alot of his videos taking a standard genre and its conventions and mixing it up with one or two different aspects to create a more unique video that is distinctive and easy to remember.
Another well known video that has gained him a lot of recognition is his video for Fatboy slim's song Weapon of Choice which features the well known actor Christopher Walken.
Its a sureal/abstract performance that is both entertaining and unique mixing together aspects of comedy and expression, this is a slightly different style compared to most of Spike's music videos as it doesnt realy use any standard genre conventions and instead is a tottaly original piece however it still has a recognisable style following an abstract performance.
