Music Video Evaluation - Laura

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video challenges the forms and conventions of a typical metal music video, although after researching the band further, we found that the band fits within a experimental form of heavy metal called 'Avant-garde metal', which challenges the heavy metal conventions. A typical metal music video would normally include a dark background with little lighting, dark clothing and normally includes a lot of shots of the singer/band performing the song. Our video challenges almost all these conventions as our video, although quite dark, is a more brighter video than a typical metal music video, as we used Little Red Riding Hood as our main theme. Thich brings a funner element towards the music video we wouldnt have had if we had stuck to the metal genre.


How effective is the combination of your main product  and ancillary texts?


We used a story book theme for both our music video and our digipack and magazine advert. I feel this was effective as it looks like the band has got a style or 'niche' similar to artists in other genres, for example, Katy Perrys 'bubblegum' style which is consistent throughout her work. I feel that the story book theme also works within the genre of 'Avant-garde metal' as it challenges the metal genre, but also fits within the genre as well.


What have you learnt from your audience feedback?

Our audience feedback was very positive, alltough some members of the audience didn't understand the concept of the plot, for example, they didnt realise that we had tried to use past and present tense, between the verse and chours, we tried to change this after our rough cut feedback by putting title cards and footnotes within our clips however, some people still didn't understand after our final video.
The rest of our feed back was mainly positive saying the editing was professional and the lipsyncing was good.


How did you use new media technologies in construction, research, planing and evaluation stages?

We used new media technologies, such as Blogger, Final Cut, HD cameras, and Photoshop in all our construction stages. In our developing stage we Mainly used Blogger to plan and reaserch the video. We used HD camaras while we were filming the prelimanary videos and test shots, as well as the main video. During the evaluation and construction of the digipack and magazine advert we used Photoshop as well as Blogger.