Tuesday, 13 December 2011

Tom's evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product used a range of different conventions many of which we developed in our own ways to fit the music video and the effect we were looking for. Our song of choice Mcfly by Pinky Smooth gave us some trouble when we looked at what conventions we needed we found that the song and the band fitted two separate genres. While the band it’s self was heavy metal in genre the song’s genre is avant garde a much more experimental type of metal, so once we knew this we decided we would also have to try and give our video a much more experimental approach as well. However we still had to make sure we included recognisable conventions.
There isn’t a big well-established set of conventions for avant garde so if we really challenged them or not I cant say, however the idea of being experimental usually means trying to do something a bit different and unique and I feel we did accomplish this to the best of our abilities. We tried to use the lyrics of the song as a sort of guidepost to the video meaning we always had a link but in what way we took those lyrics was up to us. In the end we choose to carry a fairytale theme and spin it in a way we could work, this mainly transpired as a darker more comedic approach to red riding hood, one of the conventions we choose to avoid was the big aspect on band performance with out the resources we needed for this it would of caused us too much trouble and instead we decided a simple performance from the singer would be much more effective.

How effective is the combination of your main product and ancillary texts?

With our ancillary texts we took the story of little red riding hood and pushed to express a fairy tale theme as the main backbone to our project, this gave us a big cache of material we could look at and also plenty of room to take it in any direction we wanted. This was vitally important for expanding from the simple story of red riding hood into something much more unique to our music video, digipak and advert with such a strong concept it was easy to link them all together. Using the idea of a fairy tale book as the cover of our advert and digipak we had the notion that the content was our story/video and it all linked together effectively.

What did you learn from your audience feedback?

Our Audience feedback played an important role in the perfecting of our video as well as understanding the strong points of our work we also discovered what sections weren’t so good and for what reasons. While most of it was very positive with a lot of praise to the linking of the story to the lyrics, their was a few points noted on the editing especially that we needed to improve this mainly ended up being improvements to the cut rate and the timing of the clips. We later also decided we needed to make sure the timeline of the narrative was more clear so when we moved between the performance and narrative sections it was clear and remained well structured.

How did you use new media technologies in the construction, research, planning and evaluation stages?

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